I read yesterday that not keeping your blog updated is worse than not starting one in the first place. I don’t need reminding of that as I tell clients the same thing all the time. But isn’t this my first blog post since 21st of September? And, I promised that I would write a at least once per week. Yes I said that and I haven’t posted for two weeks. My excellent excuse is that I have had a baby. Jago Jensen was born healthy and happy but it has highlighted I didn’t have a blog content contingency plan in place.

Writing blog content in advance

Having an effective content plan in place is vital to a successful blog. In his excellent blog post on the subject Hendry Lee outlines the steps to take. He also includes this advice for writing blog content in advance

Blogging requires you to update your blog regularly with useful content. Readers who subscribe to get updates for your content expect you to update your blog every so often. They will lose interest if you fail to satisfy them.

Don’t put your blog on hiatus if possible. Ask others to guest blog for as long as you are away. You may also write the blog posts upfront and schedule the publishing in future dates. Thanks to blog software this is very easy to do.

A few benefits of writing blog content in advance:

• Compatible with your schedule. You can write blog posts whenever you have time.
• Higher quality. If you are not on deadlines, you can take all the time you have to produce content.
• Site can run itself for some time. If you have a two-week vacation, you can leave a note but keep the content coming.

You can read the rest of Hendry’s post on Blog Content Planning for more advice. I have and will be updating my plan – especially the advance content – accordingly.

How much content have you written in advance? And what have you done when you weren’t around to keep your internet marketing active?