I just got asked on LinkedIn to provide someone with a template for a Digital Strategy and guidelines on how to write it. Now I thought that was quite a cheek!

In the interest of being helpful and supportive to this random request from India I sent back this list which I am sharing here. There are definatly sub sections which could be expanded on. Feel free to add any suggestions to the comments below.

For the contents of a digital strategy would look at:

• Target audience – define the audience your serve
• Define their needs
• Client Objective – what are the objectives of your digital activity
• How does your product, services and objectivs fit the needs of your target audience?
• What value can your knowledge and experience add to your customers business?
• Competitor and Digital Landscape Research
  • what channels used?
  • what communities exist?
  • what trends around application and device use?
• Website content and goals – what content will attract your audience and constitutes a conversion – a sale, a subscription, a comment?
• Social channels – which are right to use
• Content themes – what value can we add to our audience
• Online Advertising and SEO – what to focus on and where
• Social Media Monitoring – listening and observing, monitoring sentiment
• Community Engagement and Management – who will do this and what style, tone, rules will be followed
• Internal Processes – how will we manage inbound requests and conversation online? Dont forget crisis management
• Reporting – what will be KPI’s, how will we measure them and what processes do we put in place to evolve.

Off the top of my head today these would be the main headings of a Digital Strategy. There are sub categories depending on how detailed your proposal needs to be.

Have you got any to add to this? Or perhaps you disagree. Please share your thoughts in the comments below.