Email marketing
Maintaining contact with your customers is vital if they are to stay your customer. For successful businesses email marketing is now the most common form of direct marketing. Regular contact with your customers via email ensures they spend more with you and that they tell more people about you. Tmandi are experts in delivering the success of email marketing to you.
Why it works
Email marketing works for a variety of reasons
- It is cheaper and has a higher return on investment
- It is data driven and relevant
- It drives direct sales
- It builds relationships, loyalty and trust
- It supports sales via other channels
- It has real time reporting
- It can be shared easily between people
Designing your email marketing
Tmandi will create a branded email template for your business. This features sections for content about your business, latest products and offers and anything else that might be of interest to your customers. It is important to remember that whilst email marketing is about selling your services it is as important to give the reader something of interest and value to read…..or they won’t read it. There are various types of email marketing that you could use for different messages or occasions and audiences. Tmandi will help you create a strategy for sending the best form of email
Email content and targeting
Great content is what the person opening your email wants to see. Without it your email is ineffective at best. With it you are having a meaningful conversation with your customer that will enhance your relationship. Tmandi’s writers have a vital mix of journalism and online marketing skills. Not only will the email be interesting but it will also be written to work as an email.
Planning a strategy for sending out your email will ensure that the content hits the audience at just the right time. If different content can be sent to different customers based on their interests, needs or previous purchases, then even better. Relevance is everything and Tmandi are able to help with all aspects of your content creation and delivery.
Results and understanding the benefits
Every email campaign you send out generates a heap of actionable data that you can use to refine your approach and messages. With the ability to constantly evolve your results will improve and the return on investment (ROI) from future campaigns will increase. Furthermore the customers that have opened and clicked on a product, service or article in your email will all have been tracked and turned in to a list of hot leads for your sales team to contact. Email marketing creates proactive sales leads.
Contact Tmandi now via this website, email or call 0203 2862306.