Over on a LinkedIn group where I have been talking about why businesses don’t think social media is relevant to them I just got a comment :

“I don’t get it”

Which is a fair answer – that’s why I run the Beyond Your Website presentation. But let me make it clear to all – social media is as simple as you want it to be.

It’s talking about your business, your passion. Creating contacts with people and talking about what you do, sharing your knowledge and being of value all creates trust in people. You’re website will say ‘what you do’ but for it to truly say ‘who you are‘ you need to illustrate it over time i.e. on a blog or through you photo stream on Flickr.

Do This - go to some of the popular social media search engines and search for your business type or product keywords. See what people are talking about

http://socialmention.com
http://blogsearch.google.co.uk
http://search.twitter.com
http://www.samepoint.com

Go where you audience is, set an objective, be part of the conversation, be yourself, have integrity. Then just see what happens when you go Beyond Your Website….