I’ve been away but work is underway for a relaunch of my online marketing and social media services. The plans are close to fruition. As I work through these I today came across a useful definition of Goals vs Objectives.

Goals are broad objectives are narrow.

Goals are general intentions; objectives are precise.

Goals are intangible; objectives are tangible.

Goals are abstract; objectives are concrete.

Goals can’t be validated as is; objectives can be validated.

Now, I can clearly define my goals and objectives for the rest of the year. Watch this space…